Information






PROFILE

I grew up under the artistic influence of my architect parents before studying fine arts, design and fashion in Russia and London. I developed a unique worldview via my experiences as a creative director and graphic designer, working with an array of international projects and clients. My travels have given me a deep appreciation for aesthetic, stylistic, and cultural nuances that inform and influence my work. I have extensive experience in leadership and creative positions, and have strived for innovative ideas and solutions throughout my career. I’m always seeking interesting opportunities in the design, fashion and media industries anywhere in the world.

EDUCATION

Master of Arts (MA) / 2002 - 2003
Chelsea College of Art and Design
Design for the Environment

Bachelor of Arts / 1994 - 1999
State Academy of Architecture
Architecture and Design

Undergraduate Studies / 1992 - 1994
Architectural College of KSAAC
Architecture (Honors)


ADDITIONAL

Fashion Studies / 2008

Central Saint Martins College of Art and Design 2008
Creating Signature Fashion Collection
Fashion Styling for Professionals


EXPERIENCE

Head of Brand, Design and Product // Lions of Paris
2018 - Present // Geneva / Paris
Brand Concept and Creative Direction of eco-conscious athletic apparel brand . www.lionsofparis.com

Independent Research
2016 - Present // Geneva
Ideation of a wearable technology with immune boosting impact.

Creative Strategy Consultant // Freelance, Self-Employed
2014 – 2018 // New York / Paris
Independent work for series of international clients, including: McCann Erickson, DDB. Built and managed international team to produce advertising campaign imagery for the launch of the first Saks Fifth Avenue in Eurasia, including 11 story high billboard.

Founder + CEO // Mascha Shumikina Inc.
2010 – 2013 // New York
In 2010, I invented a new kind of garment - a hybrid trouser-skirt, for which I was granted patents in the US and EU. As part of my own fashion brand, I went on to produce 6 seasonal collections based around this design, which ended up being featured on CNN.

Deputy Editor-in-Chief & Art Director // Harper’s Bazaar Edition KZ
2008 - 2009 // Almaty, Kazakhstan
Set up and managed the re-launch of Harper’s Bazaar in Kazakhstan, leading a creative and production team. Overseeing publication production; Art and Visual Standards Direction; Media planning, Scheduling and Budgeting; Pre-Press and Print Control.

Art Director // IBM Canada Ltd.
2005 - 2007 // Vancouver, Canada
Rapidly integrated and became an active member of  IBM’s creative department dealing with internal projects and high-end customers such as Panasonic and Telus - Canada’s leading telecommunications provider.

Creative Director // Algo Communication Products Ltd.
2004 - 2005 // Vancouver, Canada
Developed and successfully implemented a new corporate image for PR campaigns, trade shows, fleet, print and web (including tenders and budget). Went on to design a new UI for a Nortel telecommunications software package developed by Algo.

Senior Multimedia Designer // AES Corporation
2000-2002 // Moscow, Russia
Adapted and developed the AES corporate image for the CIS market. Managed tenders and budgets for corporate public relations events, print and web.

UX & Graphics Designer // Actis Wunderman
1998 - 1999 // Moscow, Russia
Designed the first generation of websites for Western brands entering Russia and Kazakhstan for companies like Procter and Gamble, Deloitte, the US Chamber of Commerce, and the National Bank of Kazakhstan.

Television Producer + Host // Khabar Holding
1996 – 1999 // CIS
Ideated and produced a prime-time television show called  “Hi-Fi Front” on Russia’s largest national network.  As the first Alternative culture program of the post-Soviet era, the program captured millions of viewers every week.


OTHER EXPERIENCES

Guest Lecturer // Paris American Academy
2013 - 2014 // Paris, France
Fashion and Graphic Design

Fine Artist // Sabbatical
2014 - 2015 // Paris, France
Developed and grew my body of work and fine tuneed my style and technique in oil painting and sculpture.

Radio DJ // Europa Plus
1994 - 1998 // CIS
On-Air Host for one of the largest radio stations in former CIS, with broadcasting in over 2000 cities. Creation and production of content focused primarily on Jazz, Classic Rock and Experimental music.